Meet our Powgirls.
POWGIRL is a movement to empower women and their passion for the outdoors. Our goal is to build a community around this shared passion through encouragement and support of their outdoor adventures. Our Product Creation Team took the concept to heart and launched a POWGIRL collection featuring products designed specifically for a woman's fit available in fresh colourways.View the collection
Made by her for her
5% of profits will go to foundation Fast and Female.
Made with eco Materials
Ana is a freeride backcountry skier originally from Littleton, Colorado. She appreciates everything and anything a deep powder day has to offer. From laughing and spanning time with friends waiting in the long lift-lines to setting a deep skin-track in the vacant backcountry, she loves it all. Ana feels at ease in the mountains, especially when it's snowing.
Nichole was born in Vancouver but have been in the Bow Valley for over 4 years now. Her favorite thing to do on a powder day is ski. Since getting her Husky she has enjoyed spending the majority of her free time in the winter cross country skiing with her, but her favorite activity will always be trail running. She loves winter for all the beauty it offers and she love spending time outside skiing, whether its at the resort, touring or on hrt cross country skis.
Gabby’s love of the mountains and passion for skiing began at an early age when her dad put her on skis at the age of 2. Originally from Montreal, she now lives in one of the most amazing place in Canada for skiing: the Canadian Rockies. Every season, she loves to challenge herself and push her limits to develop new skills on big mountains. If she’s not ripping laps at the resort, you’ll find her in the backcountry skiing, mountain biking, climbing or summiting the beautiful mountains that surround the Bow Valley.
Marie-Eve is originally from Lévis, Québec, but she moved to Canmore 8 years ago. She is a girl with a lot of energy and a lot of projects on the go! She wants to inspire more people to get out there and explore the mountains. During her free time in winter, you can see her on the downhill ski slopes or cross-country skiing! In the summer, you can find her biking on the trails, running in the mountains, or paddle boarding!
Despite popular lore, Aspen is not only for the rich and famous; it is a permanent home to many ski bum families dedicated to mountain life. Rhianna fortunately, had two ski instructor parents who helped her flourish in the ski community. Through her upbringing, freestyle skiing brought her a family, lifelong friends, and a career. At a young age Rhianna began her competitive journey - traveling to free ride competitions around the world. Following many successful years of competing, Rhianna dedicated her time to filming and coaching. She is currently the female freestyle head coach at Aspen Valley Ski and Snowboard Club. Raising the next generation of powder hounds, park jocks, and big mountain skiers is in her opinion, the best job in the world: no matter the snow conditions.